Content marketers, sometimes called copywriters or content writers, create multiple forms of content, including whitepapers, blogs, e-books, video scripts and website copy. They are often experts in the industry in which they work and knowledgeable of SEO best practices to get their content ranked well in search engines. Successful content marketers are creative, skilled in research and detail-oriented.

Public relations managers are responsible for managing a company's public-facing image. They develop relationships with key publishers, write press releases and manage potentially damaging situations.

Digital strategists identify a business's goals and develop and execute digital marketing plans to meet them. While they might solve problems with both traditional and digital marketing products or services, digital tactics are their main focus.

Marketing executives, sometimes called account executives, work in agencies and marketing firms. They communicate with customers and clients to build marketing strategies and manage campaigns. This position is well-suited for employees with people skills and a marketing background.

Social media managers oversee and develop social media strategies for a brand. They might work at a marketing agency or directly at a company to increase and maintain the organization's social media presence.

Digital marketing coordinators collaborate with other marketers to oversee the proper implementation of digital marketing campaigns. They create and oversee campaign deadlines, manage the budget and coordinate the campaign from start to finish. Digital marketers should have organizational, time management and communication skills to be successful in this role.

Marketing analysts conduct customer satisfaction surveys, run competitive analyses and initiate product testing. They measure marketing campaign performance to identify successful patterns and characteristics. Marketing analysts also examine potential campaign challenges and troubleshoot how to overcome these challenges.

Content marketing managers develop and execute content strategies to help a company meet its sales goals. The content might include blogs, videos, photos, infographics and more, distributed through various media.

Brand managers develop and maintain public perception of a brand. They work closely with design, market research and public relations teams to increase and strategically position a brand in the market.

Future Business Leaders of America (FBLA) inspires and prepares students to become community-minded business leaders in a global society through relevant career preparation and leadership experiences. 

FBLA student business organization at Broward College is an amazing college life experience.  The extra-curricular work that is a part of FBLA enhances the lessons learned in the classroom.  Student members of FBLA can put into action the leadership skills learned in the classroom by participating in both team and individual competitive events and compete against colleges and universities across the country.  FBLA members also have volunteer opportunities including the March of Dimes, Relay for Life, and beach and waterway cleanups.  Student members of FBLA also join in all Student Life activities on campus such as Club Rush, chili-cook-off, and Leadership Series events.  

For more information pertaining to the FBLA, please contact Prof. Cathileen Montesarchio at cmontesa@broward.edu.

The Paralegal Eagles is a college-wide club that provides great exploration opportunities outside the classroom for students interested in the paralegal profession.  The club enables students to integrate skills learned in the classroom with real-world experiences.  Students are given opportunities to network with a variety of legal professionals, participate in the club's Mentor-Mentee Program, and role-play in mock trials.  

For more information pertaining to the Paralegal Eagles, please contact Dr. Lynn T. Slossberg at lslossbe@broward.edu.

The Accounting Students Association (ASA) was established to promote financial literacy among our students. We achieve these goals through community involvement, networking and internship opportunities. 

If you are interested in becoming an ASA Member contact Prof. Simone Keize at skeize@broward.edu

Collegiate DECA is a not-for-profit student driven organization that provides its members a platform to participate in career development activities that offer our students important industry knowledge. 

OUR MISSION is to prepare emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in colleges around the globe. DECA enhances the preparation for college and careers by providing co-curricular programs that integrate into classroom instruction, applying learning in the context of business, connecting to business and the community and promoting competition. Our student members leverage their DECA experience to become academically prepared, community oriented, professionally responsible, experienced leaders.

If you are interested in becoming a DECA member, contact Prof. Erick Perez at eperez3@broward.edu